A Different Approach to Real Estate
Greenlaw Partners is a Southern California based real estate operating company that acquires and develops real estate throughout the western United States.
Founded in 2003, the company acquires, develops and manages commercial real estate properties throughout the western United States. Our core focus is on the acquisition and management of income assets and land entitlement projects.
Our organization’s thoughtful and creative approach to transactions, coupled with extensive relationships within the equity, debt, broker and vendor markets, allow us to create value and maximize risk-adjusted returns for our investment partners.
Greenlaw has long been regarded as an ideal operating partner. Our distinct creativity, deep market knowledge, unparalleled work ethic and long-standing relationships are the foundation and core of the company’s success.
Our leadership team has extensive experience in a vast array of asset classes and property types including: office, industrial, multi-family, residential, retail, land entitlement and hospitality projects.
Over the last decade, Greenlaw has executed on acquisitions and dispositions in excess of $3.8 billion dollars in partnerships with a variety of sophisticated real estate owners, brokers and lenders.
We build value: Greenlaw Partners is an active buyer in the current market cycle. We have demonstrated a host of successful acquisitions totaling over $2.3 billion since inception. Our full-service platform offers comprehensive asset and property management services, the collaboration of which allows us to build exceptional value for our partners.
- Currently Active: Over $878 million of transactions in the last 18 months: $641 million in acquisitions and $237 million in dispositions
- In-House, Full Service Asset and Property Management Platform currently managing nearly six million square feet
We Focus on Relationships: At Greenlaw, our relationships are what define and separate us from the competition. Our strong ties to the broker community and the capital markets are continuously reinforced by our team’s commitment to building value for investors throughout the acquisition, management and disposition phases.
- Over 50 dedicated investment and management professionals from diverse backgrounds, with a deep network of relationships in the debt, equity, vendor and broker markets
Off-Market Deal Flow: Our exposure to high quality, off-market deal flow provides our partners with unique investment opportunities.
- 50% of the transactions executed in the last 12 months have been off-market transactions
Strong Track Record & Trust: Greenlaw maintains a strong reputation in the industry for its ability to execute.
- Existing Portfolio of nearly 6.5 million square feet
- $2.3 billion in acquisitions since inception
- $1.5 billion in dispositions since inception
- Over 155 separate transactions
- Over 2,000 residential units currently in the entitlement pipeline
- 1 million square feet of industrial build-to-suit planned for development
Mitigate Risk: The recurring collaboration of our experienced executive team and in-house Acquisitions, Leasing and Management teams afford us the ability to mitigate risk for our investors.
Greenlaw is an entrepreneurial firm with an institutional mindset. Our investment strategy is designed to create value within opportunities and maximize returns for our investors.
We currently focus on obtaining the highest possible risk-adjusted returns through purchasing office, industrial, retail and multifamily properties at or below replacement cost. This is accomplished in partnership with a trusted group of institutional investors that include leading firms such as Guggenheim Real Estate, Walton Street Capital, Westbrook Partners, CIGNA Realty Investors, Cross harbor, New York Life, UBS and Commonfund Realty.
When an acquisition opportunity has been identified, Greenlaw will develop an investment thesis, detailing the business plan and forecasted project-level returns for the investors. Our ultimate goal focuses around the optimization of the equity multiple and IRR.
Our in-house management company, Greenlaw Management manages the properties from acquisition through disposition. This integrated approach results in the entire organization being fully accountable for the success of the investment.
STORY BEHIND THE NAME
Greenlaw Partners was named in memory of founder, Wil Smith’s, grandfather Greenlaw Grupe Sr. Much of the history behind Grupe’s lifetime contributions to real estate in Stockton, CA, and the surrounding areas, can be read in the article below that was published in The Stockton Record in October of 1995.
Back in the late 40s, when Stockton virtually ended at the Calaveras River, Greenlaw Grupe Sr. and his partner, F. Leroy Sims, tried to annex their new Lincoln Village subdivision to the city of Stockton. No, said the City Council at the time, Lincoln Village will never amount to anything. It’s too far out. Grupe had vision. The city did not. Most of Lincoln Village and all of Lincoln Center, the upscale shopping center, and their tax revenues remain outside the city to this day.
That story speaks to the sort of man Greenlaw Grupe Sr. was. He knew what Lincoln Village could and would become — the first truly planned community in Northern California. He also had a vision of what his son, Greenlaw Fritz Grupe Jr., would later develop as Lincoln Village/West, the first true water-oriented development in Stockton. He was a visionary. He dared to do what many in the Establishment thought impossible. Stockton has had many innovative, large-scale developers since Sims & Grupe –Fritz Grupe, the Becks, the Stone family, Eckhard Schmitz, Alex Spanos, etc. But Grupe and his partners were the pioneers. They made it possible for those who followed. Greenlaw Grupe Sr.’s death Tuesday at 83 leaves a large void in the community.
The names Sims and Grupe were almost as one in Stockton’s history from the time the partnership was created — the firm’s roots went back to 1852 – in 1935. But Grupe was, as banker David Rea recalls, more of an idea man in the partnership. His greatest idea was Lincoln Village, a planned community on the old Benjamin Holt ranch. It was revolutionary back then: not just housing, but shopping facilities were developed, park and swimming pool sites dedicated, homeowners associations created and school sites set aside. School sites? Yes — and when Mable Barron wasn’t the name of a school but the name of a teacher in a one-building, 105-student district. Sims & Grupe didn’t’ build Lincoln Center to compete with downtown but to complement it. They didn’t build just upscale housing. They also built the so-called flat-tops and California Moderns that were a staple of moderate-income, post-war housing in Stockton.
Central Stockton, with its orderly street pattern and numerous parks and civic buildings, is a monument to the vision of Stockton’s founder, Capt. Charles M. Weber. The planned communities of north Stockton — the Lincoln Villages, Brooksides, Quail Lakes, Venetian Gardens, etc. — are a monument to Greenlaw Grupe Sr. His vision, his perseverance made them possible.