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A Different Approach to Real Estate

Greenlaw Partners is a Southern California-based real estate operating company that acquires and develops real estate throughout the United States.

A Different Approach to Real Estate

Why Greenlaw?

We have demonstrated a host of successful transactions totaling over $7.0 billion since inception.

Over 70 dedicated investment and management professionals from diverse backgrounds, with a deep network of relationships in the debt, equity, vendor and broker markets.

A majority of our acquisitions are off-market transactions.

Greenlaw maintains a strong reputation in the industry for its ability to execute.

About Us

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Founded in 2003, the company acquires, develops and manages commercial real estate properties throughout the United States. Our core focus is on the acquisition and management of income assets and land entitlement projects.

Our organization’s thoughtful and creative approach to transactions, coupled with extensive relationships within the equity, debt, broker and vendor markets, allow us to create value and maximize risk-adjusted returns for our investment partners.

Investment Strategy

Greenlaw is an entrepreneurial firm with an institutional mindset. Our investment strategy is designed to create value within opportunities and maximize returns for our investors.

We currently focus on obtaining the highest possible risk-adjusted returns through purchasing office, industrial, retail and multifamily properties at or below replacement cost. This is accomplished in partnership with a trusted group of institutional investors that include leading firms such as Guggenheim Real Estate, Walton Street Capital, Westbrook Partners, CIGNA Realty Investors, Cerberus, CrossHarbor Capital Partners, New York Life, UBS, Commonfund Realty and Nuveen.

When an acquisition opportunity has been identified, Greenlaw will develop an investment thesis, detailing the business plan and forecasted project-level returns for the investors. Our ultimate goal focuses around the optimization of the equity multiple and IRR.

Our in-house management company, Greenlaw Management manages the properties from acquisition through disposition. This integrated approach results in the entire organization being fully accountable for the success of the investment

Acquisition Criteria →


To be the best in class real estate operating partner for institutional and high net worth investors. Our goal is to provide consistent value to our partners, clients and team members. We manage our portfolios with a focus on attention to detail and the highest quality of our service to our tenants. We are driven to continuously create a supportive and dynamic work environment.


To provide our partners and investors with above market returns in real estate through forward thinking, strategic plan execution, risk mitigation, thoughtful stewardship, and unparalleled relationships. Our entrepreneurial approach is complemented by our institutional quality operations. We focus on building a team and environment that supports our core values.

Story Behind The Name

Story Behind The Name

Greenlaw Partners was named in memory of founder, Wil Smith’s, grandfather Greenlaw Grupe Sr. Much of the history behind Grupe’s lifetime contributions to real estate in Stockton, CA, and the surrounding areas, can be read in the article below that was published in The Stockton Record in October of 1995

“Back in the late 40s, when Stockton virtually ended at the Calaveras River, Greenlaw Grupe Sr. and his partner, F. Leroy Sims, tried to annex their new Lincoln Village subdivision to the city of Stockton. No, said the City Council at the time, Lincoln Village will never amount to anything. It’s too far out. Grupe had vision. The city did not. Most of Lincoln Village and all of Lincoln Center, the upscale shopping center, and their tax revenues remain outside the city to this day.

That story speaks to the sort of man Greenlaw Grupe Sr. was. He knew what Lincoln Village could and would become — the first truly planned community in Northern California. He also had a vision of what his son, Greenlaw Fritz Grupe Jr., would later develop as Lincoln Village/West, the first true water-oriented development in Stockton. He was a visionary. He dared to do what many in the Establishment thought impossible. Stockton has had many innovative, large-scale developers since Sims & Grupe –Fritz Grupe, the Becks, the Stone family, Eckhard Schmitz, Alex Spanos, etc. But Grupe and his partners were the pioneers. They made it possible for those who followed. Greenlaw Grupe Sr.’s death Tuesday at 83 leaves a large void in the community.

The names Sims and Grupe were almost as one in Stockton’s history from the time the partnership was created — the firm’s roots went back to 1852 – in 1935. But Grupe was, as banker David Rea recalls, more of an idea man in the partnership. His greatest idea was Lincoln Village, a planned community on the old Benjamin Holt ranch. It was revolutionary back then: not just housing, but shopping facilities were developed, park and swimming pool sites dedicated, homeowners associations created and school sites set aside. School sites? Yes — and when Mable Barron wasn’t the name of a school but the name of a teacher in a one-building, 105-student district. Sims & Grupe didn’t’ build Lincoln Center to compete with downtown but to complement it. They didn’t build just upscale housing. They also built the so-called flat-tops and California Moderns that were a staple of moderate-income, post-war housing in Stockton.

Central Stockton, with its orderly street pattern and numerous parks and civic buildings, is a monument to the vision of Stockton’s founder, Capt. Charles M. Weber. The planned communities of north Stockton — the Lincoln Villages, Brooksides, Quail Lakes, Venetian Gardens, etc. — are a monument to Greenlaw Grupe Sr. His vision, his perseverance made them possible”.

– The Stockton Record, October 1995